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BELGRADE KARIZMA
Optimise efficiency and value by outsourcing your delegate sales
MEDIA COMPANY
Filling Exclusive Roundtables with the Right C-Level Executives
How we helped a media publisher recruit C-level executives from a precisely targeted, sponsor-approved company list for a series of bespoke roundtable meetings held across three European cities.
THE CHALLENGE
No room for the wrong person.
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The format demanded absolute precision. Sponsors had pre-approved a specific list of target companies and would only find value if the attendees were C-level decision-makers from those exact organisations. Filling three intimate roundtable events across different European cities - while staying strictly within the approved company list - required a highly disciplined, personalised outreach approach that mass marketing simply couldn't deliver.
OUR APPROACH
Precision recruitment across three markets:
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Approved List Mapping - We worked through the sponsor-approved company list to identify the relevant C-level contacts at each organisation, building verified profiles with direct contact details before any outreach began.
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Personalised Senior Outreach - Our project managers conducted highly tailored phone and LinkedIn outreach, leading with the exclusive, invitation-only nature of the roundtable format to convey the seniority and selectivity of the event.
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City-by-City Campaign Management - Each of the three European cities ran as a distinct campaign with localised messaging, logistics coordination, and independent pipeline tracking to ensure each roundtable filled independently.
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Confirmation & Attendance Management - Given the intimate format, every confirmed attendee was personally followed up ahead of each event to maximise show-up rates and manage last-minute replacements from the same approved list.
THE OUTCOME
Three cities. Three full rooms. Zero compromises.
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All three roundtables were filled exclusively with C-level executives from the sponsor-approved company list. Not a single off-list registration was accepted. Sponsors reported the highest-quality attendee profile of any event in the series, and the format has since been expanded to additional cities on the strength of the results.
KEY RESULTS
100%
C-level executives across all three events
3
European cities, each filled independently
Zero
Non-qualified registrations accepted
Expanded
Series extended to new cities following success
MD, Media Publisher
"The precision of Belgrade Karizma's approach was exactly what this format demanded. Every seat was filled with exactly who our sponsors needed in the room."