![](https://static.wixstatic.com/media/a4ee37_2454f0080c404eaab18316d72ab3abba~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/a4ee37_2454f0080c404eaab18316d72ab3abba~mv2_d_4608_3072_s_4_2.webp)
![Event sales nature vs nurture: Is it better to focus on attracting new customers or community buildi](https://static.wixstatic.com/media/a4ee37_2454f0080c404eaab18316d72ab3abba~mv2_d_4608_3072_s_4_2.jpg/v1/fill/w_670,h_447,fp_0.50_0.50,q_90,enc_auto/a4ee37_2454f0080c404eaab18316d72ab3abba~mv2_d_4608_3072_s_4_2.webp)
Event sales nature vs nurture: Is it better to focus on attracting new customers or community buildi
Maintaining an engaged community can be both a demanding and time-consuming process and is seen by many as a luxury rather than a...
![](https://static.wixstatic.com/media/a4ee37_3176e2b4c11d42bdaf38960867f05530~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/a4ee37_3176e2b4c11d42bdaf38960867f05530~mv2.webp)
![Front Line Feedback: Listen to your Delegate Sales team](https://static.wixstatic.com/media/a4ee37_3176e2b4c11d42bdaf38960867f05530~mv2.jpg/v1/fill/w_670,h_447,fp_0.50_0.50,q_90,enc_auto/a4ee37_3176e2b4c11d42bdaf38960867f05530~mv2.webp)
Front Line Feedback: Listen to your Delegate Sales team
Many event companies employ a siloed approach, with each department left to complete their own pieces of the puzzle, often without clear...